D’Art helps STUDDS launch award-winning phygital store

D’Art Private Limited designed a new phygital STUDDS store in Uttarakhand that blends retail, technology and customer experience. The project won a Silver Design Award and is positioned as a template for future expansion across more locations.

Why it matters: - STUDDS’ new retail format shows how helmet brands can use store design to shift from product display to experience-led selling. - The store combines digital tools, hygiene features and brand storytelling to improve customer engagement and support buying decisions. - The project also gives STUDDS a potential model for scaling experiential retail without losing consistency.

What happened: - STUDDS partnered with D’Art Private Limited to launch a phygital store in Uttarakhand. - The store is designed as an immersive retail space for helmets and automotive accessories. - D’Art described the project as a retail transformation focused on meaningful customer interactions and informed decision-making. - The store design project received the Silver Design Award from A’ Design Award and Competition.

The details: - The store uses augmented reality, virtual reality and a touch table to support product exploration. - Shoppers can visualize helmet styles and features in real time through AR. - VR is used to demonstrate how a helmet performs in emergency situations. - The format is intended to reduce passive browsing and make product trials more interactive. - The store also includes a helmet sanitization machine. - The sanitization machine is available to STUDDS customers and to non-customers. - The setup is meant to support hygiene, safety and foot traffic. - The retail space is built to display product specifications, safety standards and material composition. - D’Art said the outlet was designed as an immersive phygital environment that blends digital and physical retail. - A senior project manager at STUDDS said the project reflects the company’s commitment to innovation and an elevated shopping experience.

Between the lines: - The project reflects a broader retail trend: brands are using stores as experience centers rather than static showrooms. - The combination of tech-enabled product education and hygiene services is aimed at making the store more useful and more memorable. - The award adds third-party validation that the design has value beyond visual appeal.

What's next: - STUDDS plans to use the modular store design and standardized execution process as a framework for expansion. - The company expects the format to support rollout across multiple locations while preserving quality and brand integrity. - D’Art’s work gives STUDDS a repeatable retail concept that can be adapted as the brand grows.

The bottom line: - STUDDS and D’Art used one store to test a broader retail strategy: make the showroom interactive, measurable and scalable. - More information is available through D’Art Private Limited, its Instagram page, its X account, its Facebook page, its YouTube channel, its Pinterest profile and its Bluesky profile.