Cream Guitars debuts first electromagnetic-paint electric guitar at Madison Square Garden

Mexican company Cream Guitars introduced the Voltage Da Vinci during Bon Jovi’s July 12 performance at Madison Square Garden in New York City. The guitar uses proprietary electromagnetic paint technology to change its appearance electronically, pointing to a new direction for instrument design, live performance and digital content creation.

Why it matters: - Cream Guitars says the Voltage Da Vinci is the world’s first electric guitar built with electromagnetic paint technology. - The debut pushes guitar innovation beyond sound and hardware into visual transformation on stage. - The instrument is aimed at artists who build identities across concerts, streaming platforms and social media.

What happened: - Cream Guitars unveiled the Voltage Da Vinci on July 12 at Madison Square Garden in New York City. - Phil X introduced the guitar during Bon Jovi’s Bon Jovi Forever performance. - The launch put a Mexican guitar company on one of music’s biggest stages.

The details: - The Voltage Da Vinci combines industrial design, embedded electronics and electromagnetic paint technology in one instrument. - The guitar can electronically transform its appearance, unlike conventional finishes. - Cream Guitars spent more than five years developing the platform. - The research effort brought together electronics, software, materials engineering and industrial design. - The company positions the guitar as a tool for live performance, digital content creation and artistic expression. - Cream Guitars shared its announcement and social channels through the company's announcement, Facebook, YouTube, TikTok and X.

Between the lines: - The release frames the guitar as part of a broader shift in instrument design, where visuals matter as much as tone. - The Madison Square Garden debut gives the product immediate credibility with a mainstream rock audience. - Cream Guitars is signaling that future instrument innovation may center on smart surfaces, not just pickups and amplifiers.

What's next: - Cream Guitars is likely to use the Voltage Da Vinci launch to show how electromagnetic finishes could fit into future live shows and digital production. - The debut sets up a wider test of whether artists and audiences will embrace guitars that change appearance on command. - The company’s next challenge is turning a high-profile showcase into broader market adoption.