Lancia Gallery debuts in Los Angeles with weekly fine-art car photos

Lancia Gallery launched Oct. 4 in Los Angeles as a new fine-art automotive photography project from entrepreneur and collector Gordon Fraser and photographer Walter Fulbright. The series begins with Fraser’s rare 1973 Lancia 2000 HF Coupé and will add one new image each week, reframing Italian car design through Southern California architecture.

Why it matters: - Lancia Gallery turns a rare classic car into an ongoing art project, not just a car photo series. - The launch spotlights Lancia design for an American audience that may know Ferrari, Porsche and Mercedes-Benz better. - The project also ties Italian automotive design to Los Angeles architecture, expanding how both can be seen and collected.

What happened: - Lancia Gallery launched online on Oct. 4, 2026, from Los Angeles. - Entrepreneur and classic-car collector Gordon Fraser created the project with photographer Walter Fulbright. - The inaugural collection centers on Fraser’s 1973 Lancia 2000 HF Coupé. - The first release is “Under Wraps — No. 01, Los Angeles.” - The project will release one new photograph each week.

The details: - The photographs place the Lancia against concrete architecture, shadows and California light. - Fraser and Fulbright treated the car as an object of 20th-century design, focusing on form, proportion and sculptural qualities. - The series is meant to explore the dialogue between Italian automotive design and the modernist landscape of Southern California. - The first image is available as a fine-art print in 12 × 16-inch and 18 × 24-inch formats. - Print prices begin at $125. - Future releases will continue the visual study and include print availability and exhibition news. - The Lancia 2000 HF was designed by Pininfarina and produced in limited numbers. - The model was the final evolution of Lancia’s Flavia-derived coupé. - The car uses a two-liter flat-four engine with Bosch electronic fuel injection and a five-speed transmission. - Lancia produced 1,229 examples of the 2000 HF Coupé. - Fraser’s ASI Gold-certified example spent much of its life in Italy before being brought from Lecce to Los Angeles in 2025. - Lancia Gallery is an independent Los Angeles-based project and is not affiliated with or endorsed by Lancia or Stellantis. - More information is available on the company’s website.

Between the lines: - The project is as much about art-world framing as automotive nostalgia. - Fulbright’s approach moves the car out of the usual enthusiast imagery and into a more architectural, gallery-style context. - Fraser is positioning Lancia as an underrecognized design brand, especially in the U.S. market. - The recurring weekly release model makes the collection feel serialized rather than static.

What's next: - Lancia Gallery will add one new photograph each week. - The project says future releases will come with print availability and exhibition updates. - The evolving format suggests the collection could grow into a broader platform at the intersection of automotive design, photography, architecture and cultural history.

The bottom line: - Lancia Gallery is launching a long-form visual study that treats a rare Italian coupe as design history, not just a collectible car.